Customer demographics
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Customer demographics
From the statistics below, you'll see that the volume and profile of the audience at our airports presents an extraordinary opportunity to target an elusive and hard-to-reach sector: high numbers of cosmopolitan and upmarket business and leisure travellers, in an environment where they spend a significant amount of time in an uniquely receptive mindset.
You can view statistics about annual passenger numbers, passengers by gender, passengers by age, passengers by socio-economic group and the type of passenger.
You can also contact our different media partners who have a wealth of additional research into the audiences at our airports, specifically, how the advertising products and formats on offer at our airports can be used to the best advantage for interacting and engaging with new and existing customers.
| Airport | Passengers in millions |
|---|---|
| Heathrow | 65.9 |
| Stansted | 20.0 |
| Southampton | 1.8 |
| Glasgow | 7.2 |
| Edinburgh | 9.0 |
| Aberdeen | 3.0 |
| Airport | Male | Female |
|---|---|---|
| Heathrow | 56% | 44% |
| Stansted | 49% | 51% |
| Southampton | 49% | 51% |
| Glasgow | 50% | 50% |
| Edinburgh | 41% | 59% |
| Aberdeen | 47% | 53% |
| Airport | 14-24 | 25-34 | 35-44 | 45-54 | 55+ |
|---|---|---|---|---|---|
| Heathrow | 16% | 28% | 21% | 19% | 15% |
| Stansted | 18% | 31% | 19% | 15% | 17% |
| Southampton | 9% | 13% | 22% | 22% | 33% |
| Glasgow | 9% | 16% | 20% | 24% | 32% |
| Edinburgh | 14% | 19% | 19% | 18% | 30% |
| Aberdeen | 13% | 17% | 21% | 22% | 27% |
Passengers by socio-economic group
| Airport | AB | C1 | C2 | DE |
|---|---|---|---|---|
| Heathrow | 47% | 41% | 6% | 4% |
| Stansted | 43% | 37% | 10% | 7% |
| Southampton | 45% | 36% | 10% | 5% |
| Glasgow | 46% | 30% | 15% | 9% |
| Edinburgh | 55% | 32% | 9% | 4% |
| Aberdeen | 25% | 57% | 15% | 3% |
| Airport | Business | Leisure |
|---|---|---|
| Heathrow | 34% | 66% |
| Stansted | 18% | 82% |
| Southampton | 38% | 62% |
| Glasgow | 27% | 73% |
| Edinburgh | 27% | 73% |
| Aberdeen | 41% | 59% |