Customer demographics

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Customer demographics

 From the statistics below, you'll see that the volume and profile of the audience at our airports presents an extraordinary opportunity to target an elusive and hard-to-reach sector: high numbers of cosmopolitan and upmarket business and leisure travellers, in an environment where they spend a significant amount of time in an uniquely receptive mindset.

You can view statistics about annual passenger numbers, passengers by gender, passengers by age, passengers by socio-economic group and the type of passenger.

You can also contact our different media partners who have a wealth of additional research into the audiences at our airports, specifically, how the advertising products and formats on offer at our airports can be used to the best advantage for interacting and engaging with new and existing customers.

Annual passenger numbers 2008

Airport

Passengers in millions

Heathrow

66.9

Gatwick

34.2

Stansted

22.3

Southampton

2.0

Glasgow

8.1

Edinburgh

9.0

Aberdeen

3.3

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Passengers by gender

Airport

Male

Female

Heathrow

58%

42%

Gatwick

52%

48%

Stansted

50%

50%

Southampton

46%

54%

Glasgow

50%

50%

Edinburgh

49%

51%

Aberdeen

61%

39%

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Passengers by age

Airport

14-24

25-34

35-44

45-54

55+

Heathrow

14%

31%

23%

17%

15%

Gatwick

13%

23%

22%

21%

21%

Stansted

17%

27%

19%

17%

20%

Southampton

9%

15%

21%

22%

33%

Glasgow

10%

17%

23%

23%

27%

Edinburgh

12%

22%

25%

20%

21%

Aberdeen

10%

21%

27%

23%

19%

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Passengers by socio-economic group

Airport

AB

C1

C2

DE

Heathrow

49%

41%

8%

2%

Gatwick

47%

34%

14%

5%

Stansted

44%

38%

11%

7%

Southampton

49%

36%

10%

5%

Glasgow

43%

34%

15%

8%

Edinburgh

52%

35%

9%

4%

Aberdeen

35%

49%

13%

3%

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Passenger type

Airport

Business

Leisure

Heathrow

42%

58%

Gatwick

19%

81%

Stansted

19%

81%

Southampton

32%

68%

Glasgow

25%

75%

Edinburgh

38%

62%

Aberdeen

52%

48%

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