Retail
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Retail
In recent years, BAA has revolutionised the face of airport retailing. We recognised consumer trends and implemented them in the fast moving airport retailing environment, so that high quality merchandise sold through specialist branded retailers is now the shopping norm. Specifically, it's what our passengers want.
The introduction of specialist shops has been so successful, that some of the world's most famous retailer names are now thriving at our airports, reaching one of the world's highest concentrations of premium profile shoppers in some of the most productive retail space anywhere in the world.
A fair price and a great deal
A fair pricing policy is the cornerstone of our entire retailing strategy. We commit to high street prices in all shops before passport control. And why we insist that all shop prices after passport control are “less UK VAT” no matter where the customer is travelling. Not only that, but we conduct regular independent surveys to ensure we remain competitive against the UK high street.
Facts and figures
Our airports are all unique retail environments with a captive audience in terms of retail opportunities and advertising. Did you know, for example, that at Southampton Airport the profile is ABC1 for 85% of all our passengers, or that you can fly to more than 160 destinations from Stansted Airport.
Find out more facts and figures about each of our six UK airports, so that you've got the information you need to make a good business decision:
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