In recent years, BAA has revolutionised the face of airport retailing. We recognised consumer trends and implemented them in the fast moving airport retailing environment, so that high quality merchandise sold through specialist branded retailers is now the shopping norm. Specifically, it's what our passengers want.

The introduction of specialist shops has been so successful, that some of the world's most famous retailer names are now thriving at our airports, reaching one of the world's highest concentrations of premium profile shoppers in some of the most productive retail space anywhere in the world. 

Here's just some of the ways we've turned this industry around:

Continuous passenger analysis and sophisticated space and category management modelling, to develop and refine the mix of outlet types and brand names, all help us to match our retail as closely as possible with the seven passenger profiles of each terminal or airport.

A fair pricing policy is the cornerstone of our entire retailing strategy. We commit to high street prices in all shops before passport control. And why we insist that all shop prices after passport control are “less UK VAT” no matter where the customer is travelling. Not only that, but we conduct regular independent surveys to ensure we remain competitive against the UK high street.

Find out more about becoming a retail concessionaire at one of our airports